*A Casestudy of How Ola Of Lagos Also Sells High Ticket Products such as Houses and Luxury Cars*
*Written By Dr Laide Okubena*
Ola of Lagos is a popular car review content creator on Instagram also know as the luxury Guy who posts only about the latest cars, houses and fashion . He was born on June 19th, in the late 90s (he is his late 20 years old); his birth name is Waris Olayinka Akinwande; and he was born and raised in Lagos State, Nigeria.
Waris Olayinka Akinwande, popularly known as Ola of Lagos, was born and raised in Lagos State, Nigeria. He was born on June 19th, in the late 90s, to Mr. and Mrs. Akinwande.
Ola of Lagos grew up in a lower-class family and had to learn to hustle at a young age. He completed his primary and secondary school education in Lagos State.
*Success Rule Number 1 Work on Developing your Talent and High Income Skill*
He is popularly known for Saying It is plenty Stop Playing, I Will Never Be Poor Again in his Videos online.
Ola of Lagos Career took him from unknown Cleaner in Ikoyi squatting in Ikoyi to a Popular Celebrity Salesman Status who started from doing reviews and videos of luxury cars using his then small phone before upgrading to Iphone and started posting online little by little until he became noticed and well paid for all he does.
He had to work on his content creation skills, editing and also his own unique way of selling using what he knows best Pidgin English to sell being his authentic self.
Understand Your Audience: Conduct thorough market research to understand the preferences, lifestyles, and purchasing power of affluent buyers in Lagos. Tailor your sales approach to resonate with their needs and desires.
*Success Rule Number 2 Make a 100% Commitment to Make Your Goals A Reality Not Mere Wishes ,hopes and dreams*
Ola of Lagos Achievements has manifested as result of his commitment to Make his Dreams Happen.
Ola of Lagos has won 2 million NGN and a trip to the Dubai car fashion show. He has also signed multi-million-naira endorsement deals with top companies such as Pramajed Security Ltd., Mecho Autotech Ltd., Goldenxchange.ltd., HomeWin by SUJIMOTO, and Giftback Africa. He is well on his way to reaching 2 million followers on Instagram.
Highlight Investment Opportunities:
He Positioned real estate and luxury cars as not just status symbols but also lucrative investment opportunities. He usually
Highlight potential returns on investment, capital appreciation, and resale value to appeal to savvy investors in Lagos, this is something he does very well on his social media page.
*Success Rule Number 3*
*Consistency Pays because One Day Your Breakthrough Would Eventually Happen*
He was raised as a Muslim together with his siblings. Growing up was quite a struggle for Ola of Lagos, hence he had to learn to hustle from a very young age.
For his education, Ola of Lagos completed his primary and secondary school education in Ogun State, Nigeria.
Being creative, Ola of Lagos immediately started posting pictures of these cars he came in contact with on his social media pages, particularly Instagram. He did this consistently till his number of followers continued to rise.
A favour would smile on him, he got noticed by the former Nollywood actor, singer turned celebrity blogger, Tunde Ednut started sharing some of his pictures and videos on his Instagram channel. His Breakthrough and he is now known to a lot of his current customers and client base and a lot of HNI High Networth Individuals, Business Owners and Captains of Industries through consistent posting online even when he got low views at the early days until he went viral and now gather millions of followers.
Utilize Digital Marketing: he Leveraged digital marketing channels to reach affluent consumers in Lagos, including targeted social media ads, search engine optimization (SEO), and luxury lifestyle audience.
Create visually stunning content that showcases the beauty and sophistication of your products without this you won't even know there is an Ola of lagos.
*Success Rule Number 4 Perseverance Pays*
Build Relationships: Cultivate genuine relationships with potential buyers by networking at upscale events, clubs, and social gatherings frequented by affluent individuals in Lagos. Establishing trust and rapport is crucial when selling luxury products.
If he didn't persevere and build relationships with people he will not be this known and popular today from the days he trekked around Lagos, and running after cars to do videos or jumping Okadas then.
Instagram Influencer and popular car reviewer, Akinwande Waris Olayinka, popularly known as Ola of Lagos has joined the top 10 list of most talked about personalities in Africa.
The content creator also known as luxury guy joined the host of famous Nigerian musical stars including Rema and Davido.
Topping the list is Arsenal FC midfielder and Ghanaian International, Thomas Partey followed by Rema and athlete Siya Kolisi who made it to the list for the very first time due to his perseverance and not giving up on his dreams coming up from the streets.
Others are Uncle waffles,Khosi Twala, Zuchu, Bola Ahmed Tinubu and Riyad Mahrez.
The statistics magazine, TopsChatAfrica, that ranked them said it was based on social media analytics.
TopChatsAfrica is the most trusted voice in pop culture illuminating the African music, culture and artistry since 2020.
Ola of Lagos started off as a cleaner in the Lekki area of Lagos State. He had a strong admiration for cars, and working in Lekki allowed him to see the luxurious and exotic cars driven by the wealthy. He started posting pictures of these cars on Instagram, and his following grew.
He eventually caught the attention of celebrity blogger Tunde Ednut, who shared his pictures and videos. Ola of Lagos won 2 million NGN in a raffle draw hosted by Tunde Ednut and was offered an all-expenses-paid trip to the Dubai car fashion show by Davido. He has since become a social media influencer and brand ambassador for various top car companies, real estate developers and other luxury household things.
*Success Rule Number 5 Everyone Needs A Destiny Helper to Make That Big Dream Happen.*
Partner with Influencers: Collaborate with influential personalities, celebrities, and social media influencers who have a strong following among Lagos' affluent demographic. Their endorsement can enhance brand credibility and attract potential buyers.
An Instagram car influencer @_ola_of_lagos has just won N2 Million and a trip to Dubai.
The Instagram influencer who has over 200 thousand followers on Instagram and an endorser of Carmart Nigeria became a lucky winner of the money as an Instagram advertiser @mufasatundeednut reached 2 Million followers.
Waris shared a screenshot of the N2 million transfer to his account as well as a thank you message, writing, “That Homeless Cleaner Boy has won 2M and a Trip to Dubai… Sir Tundeednut and OBO, after God na You both…
He thanked @mufasatundednut, stating, “If Not for Sir Tunde, Where I for Dey God?”
Sir Tundeednut and OBO, after God na You both…
Ever since then, Ola of Lagos has grown in leaps and bounds in his career as a social media influencer. He serves as a brand ambassador to various top car companies.
*Success Rule Number 6 With The Right Vision and Right Goals and Smart Work You will Eventually Get to the Promised Land of Success*
*Provide Exceptional Customer Service:* Deliver exceptional customer service at every touchpoint of the sales process, from initial inquiry to after-sales support. Anticipate the needs of your clients and go above and beyond to exceed their expectations, building long-term loyalty and referrals.
*Stay Updated on Market Trends:* Stay abreast of market trends, economic indicators, and regulatory changes affecting the luxury real estate and automotive sectors in Lagos. Adapt your sales strategies accordingly to remain competitive and capitalize on emerging opportunities.
By implementing these sales strategies tailored to the Lagos market, you can effectively sell luxury and high-ticket products like real estate and luxury cars while establishing a strong presence in the affluent consumer segment.
As an influencer, car enthusiast, and entrepreneur, Ola of Lagos has amassed a significant amount of wealth over the years. While his exact net worth is not publicly known, it is estimated to be around $200,000.
Ola of Lagos has built his brand through various ventures, including his social media presence, car reviews, and collaborations with top fashion brands and celebrities. He is also the CEO of OOL Autos, a luxury car dealership in Lagos, Nigeria, which deals in high-end vehicles, Real Estate and OOL Clothing.
According to his charges per post on his Instagram page which range from $500 – $2000, statistics show he does get at least 5 paid posts weekly, we will rank Ola of Lagos worth from $20K – $50 dollars.
Question of the day
What did you learn from this streets story of Grass to Grace of Ola of Lagos ?
Thanks for your attention and please enjoy your day.
*Dr Laide Okubena*
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