*Written by Dr Laide Okubena*
Meet Lawal Michael Nasiru Bolaji, affectionately known as Nasboi. He's a Nigerian entertainer, singer, and comedian renowned for his spot-on imitation of the Nigerian music icon, Davido, earning him the nickname "Low Budget OBO."
Ofcourse he is the one whose music is currently trending Umbrella 🌂 https://www.instagram.com/reel/C0ONDcfgM61/?igshid=MzRlODBiNWFlZA==
Early Life and Education
Born on March 13, 1992, Nasboi is now 31 years old as of 2023. He hails from Osun State, Nigeria, and was brought up in Port Harcourt, Rivers State. Nasboi belongs to the Yoruba tribe and was raised in a Christian household.
For his early education, Nasboi attended Bright International Nursery and Shalom International Nursery and Primary School in Rivers State. He continued his schooling at Istan Comprehensive High School and later Ogba Comprehensive High School for his secondary education. His academic journey culminated in a degree in Mechanical Engineering from the University of Uyo, Akwa Ibom.
Career
Nasboi's journey in the entertainment industry began with a passion for music, but despite numerous attempts, he couldn't break into the industry. However, his pivot to creating short comedy skits on Instagram changed the game.
His breakthrough came when he posted a video mimicking Davido's distinctive voice. The video quickly went viral, with social media influencers like Tunde Ednut sharing it widely, catapulting Nasboi into the limelight.
Since then, Nasboi has consistently delivered hilarious video content, attracting an ever-expanding audience.
Net Worth
As of 2023, Nasboi's estimated net worth stands at $500,000. His income is derived from his work in entertainment, social media influencing, and sponsorship deals.
Here are Nasboi Success Rules
*1. POWER OF MENTORSHIP*
In the world of Entrepreneurship , you need mentors. The power of mentorship lies in the ability to guide ,inspire and transfer knowledge, fostering personal and professional growth in the mentee. It provides this valuable insights, support and constructive partnership that can accelerate learning and development.
“Low Budget OBO”: Skit Maker Nasboi Opens Up on How He Gained Recognition Through Davido Popular skit maker Nasboi has nothing but good words to say to many celebrities that helped him attain fame Nasboi penned messages to the likes of Don Jazzy, 2Baba, Peruzzi, Davido, among others, for their support He gave special thanks to the DMW label boss for letting him use his character 'low budget OBO', which brought him to the spotlight Nasboi is one of the popular Nigerian skit makers who made it to fame thanks to support from top celebrities in the entertainment industry.
*2. Define Your Unique Brand:* Clearly articulate what sets your craft apart. Identify your unique style, message, or approach that distinguishes you from others in the market.
Nasboi discovered his talent from initial failure as a musician trying to enter the music industry in 2013 and discover he was a multi talented person, actor, skitmaker,singer, content creator.
3. *Know Your Audience:*
Lack of fan base lead him to content creation by mimicking Davido, when you start any business you need a fan base, a target audience. Nasboi had create his own audience first by content creation with skits mimicking Davido's distinctive voice to gain a breakthrough and be known to the market place. People need to know you exist or your brand exists first of in the market place.
He gave special thanks to the DMW label boss for letting him use his character 'low budget OBO', which brought him to the spotlight Nasboi is one of the popular Nigerian skit makers who made it to fame thanks to support from top celebrities in the entertainment industry.
Understand your target audience and tailor your marketing efforts to reach them effectively. Know where they spend time online, what platforms they use, and what type of content resonates with them.
*4. Utilize Social Media Strategically:* Leverage social media platforms to connect with your audience. Consistent and engaging content, including behind-the-scenes glimpses and updates, can build a loyal fan base.
Fast-rising Nigerian singer Nasboi has continued to receive love from his colleagues in the entertainment industry Just recently, he posted a video online of the moment Kizz Daniel and Iyanya danced to his new song, Umbrella According to Nasboi, Kizz Daniel admitted that it was his best song at the moment, and this got netizens talking. Several Celebrities, Content creators and influencers are currently helping nasboi promote his songs also using social media he has been getting booked for shows up and down this December.
*6.Collaborate and Network:* Partner with other professionals influencers, or brands that align with your style. Collaborations can expand your reach and introduce your music to new audiences. He also collaborated with Wande Coal to make the popular song Umbrella we are all grooving to.
This is the Exact reason why we are seeing Nasboi music trending on music 🎶 and it is one of the top songs 🎵 in Nigeria and Africa this December.
He has taken several months and years to build valuable relationships and helped others also build their brand like don Jazzy s Jazzy burger and helped several influencers and brands also push their brand also as an influencer on social media also and also via skits.
*7.Optimize Online Presence:* Ensure your online presence is professional and optimized. This includes a user-friendly website, well-managed social media profiles, and distribution across major music platforms.
*8.Build an Email List:* Establish a direct line of communication with your audience by building an email list. This allows you to keep fans , customers informed about new products, events, and exclusive content.
*9.Adapt and Evolve:* Stay informed about industry trends and be willing to adapt your marketing strategies. The landscape evolves, and flexibility is key to sustaining long-term success.
Evolution of his craft
What made you successful at first won't keep you there forever he had to outgrow being a mimicker of Davido character. Without a Form of originality , being yourself and telling of your own unique stories about who you are and what your brand represents of course can only bring temporary success, how long will people or fans keep watching the same davido contents ,they will eventually move on to other things if Nasboi didn't evolve and grow.
Even Davido asked him "you no dey do me again you don dey see money now from content creation
Remember, consistency and authenticity are crucial. Building a sustainable career in the music industry takes time and dedication.
*Question of the Day*
What did you learn from Nasboi Success Rules in Sales and marketing of your craft products and services?
Thanks for your attention and please enjoy your day.
Wishing you all a Successful and Productive Week.
*Dr Laide Okubena*
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