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10 Ways Entrepreneurs Sabotage their Sales Results

*Written by Dr Laide Okubena*




Happy Blessed New Week.


Here are some ways you can Sabotage your December Sales this month especially as you look to making sales for your business this Ember period that is known for making lots of Sales and profits.

As we are trying to stay safe and going about our business this December please becareful of being the one that will be the Sabotage to your business success this December. 

Even if you must post about security measures about epe or ibeju lekki beware of how you post very sensitive information on your business pages especially on the online space , if you are not sure of any news or information or even rumour please don't post what you are supposed to send as an email or dms or text message privately to selected audiences openly. If you personally don't know or can verify If someone died or personally confirm it don't be the one to use your hands to post such on your page, it may be a rumour or it can be true. Be wise on how you disseminate information so you don't be the one chasing people away from patronizing you all in the name of trying post what everyone is forwarding on Whatsapp group verify any news before you post it on your social media platforms. It can either work for you or against you and any sensitive information you post on your personal page can be used against you as evidence, you can be called up to testify for what you put out online by the police forces as a witness or any court of law.
please don't post what you are not sure of just to be seen as a trending realtor. Be wise thank you.

Don't use fear to chase away people from patronizing your business especially epe and ibeju lekki all in the name of I must post what everyone is posting or I see on whatsapp platforms. Ask yourself is this the smart or right thing to do. What is the consequences of posting this or not posting this online. The ball lies in your court thank you.


*1.Neglecting Seasonal Marketing:* Ignoring the holiday season in marketing efforts can lead to missed opportunities. Tailor your campaigns to the festive spirit to capture the attention of potential customers.

*2.Ignoring Customer Engagement:* Failing to engage with customers during the holiday season can result in decreased brand loyalty. Maintain active communication and show appreciation for your customers.

*3.Inadequate Inventory Management:* Poor inventory planning can result in stockouts or excess inventory. Optimize your inventory to meet holiday demand without overstocking.

*4.Overlooking E-commerce Potential:* Neglecting the online market during December can limit your reach. Enhance your online presence and make it easy for customers to shop digitally.

*5. Ignoring Customer Preferences:* Disregarding the preferences of your target audience during the holiday season may lead to less effective products or services. Understand and cater to the seasonal needs and desires of your customers.

*6.Lack of Holiday Promotions:* Failing to offer special promotions or discounts during December can put you at a disadvantage. Create enticing offers to attract customers during the holiday shopping spree.

*7.Poor Customer Service:* Inadequate customer service during the busy holiday season can result in negative experiences. Ensure prompt responses, efficient service, and problem resolution to maintain customer satisfaction.

*8.Unoptimized Website:* A poorly optimized website can drive customers away. Ensure your website is user-friendly, mobile-responsive, and capable of handling increased traffic during peak holiday shopping times.

*9.Ignoring Social Media Engagement:* Neglecting social media platforms means missing out on potential customer interactions. Stay active on social media, share festive content, and engage with your audience.

*10.Neglecting Team Morale:* Overworking and neglecting the well-being of your team can lead to decreased productivity and customer service quality. Maintain a positive work environment to ensure everyone is performing at their best during the busy season.


Hope you found this useful 

Wishing you all a productive and successful week 

Thanks for your attention and please enjoy your day.

*Dr Laide Okubena*
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