*Written By Dr Laide Okubena*
How many artists or entrepreneurs do you know that have a successful career with longevity over 30 years plus?
King Wasiu Ayinde Marshal, also known as KWAM 1, is a renowned Nigerian Fuji musician.
K1 De Ultimate (born Olasunkanmi Wasiu Ishola , March 3, 1957), is a Nigerian Fuji musician. He popularized a brand of the fuji genre based on the work of the fuji creator Ayinde Barrister known as Talazo fuji that appeals to all age groups, irrespective of tribe and background .
Birth name
Wasiu Ayinde Adewale Olasunkanmi Omogbolahan Anifowoshe
Also known as
Igi Jegede,( King of Fuji Music, King of Music, Oba Orin, because Fuji itself is any form of music in the world.) ( Oba Orin) (Alhaji Wasiu Ayinde Barrister) (King Wasiu Ayinde Marshal) Kwam1, (k1 de Ultimate)
Born
3 March 1957 (age 66 )
Agarawu, Lagos State, Nigeria
Origin
Ijebu Ode, Ogun State, Nigeria
Genres
Fuji music
Occupation(s)
singer, performer
Years active
1980–present
Labels
Fuji Repete.
His success and career longevity can be attributed to several qualities, including:
*Success Rule Number 1*
*Discover yourself your purpose and your Talent.*
The First Step to Greatness in life is discover who you are and what you were put on Earth to do by your Maker.
The King of Fuji Music: Olasunkanmi Ayinde Marshal, K1 De Ultimate discovered his interest in music when he was 8.
His success and career longevity can be attributed to several qualities, including:
*Success Rule 2*
*Innovation, Adaptability and Growth*
: KWAM 1 constantly evolved his music style, incorporating new sounds and elements into his Fuji music, which helped him stay relevant and appeal to younger generations.
Innovation , adaptation and growth
How come Ayinde Marshall has been relevant in the music space since the 80s till date?
He has always adapted , learnt and unlearned and relearned.
He can be found on social media , Instagram and YouTube.
Despite being among the first Generation artists he also adapted to technology and works with a good band and manager and team around him.
He was innovative in his style. Many Musicians have met him in the industry and even retired from it, he is still active in it.
Kwam 1 still commands high performance fees as a musician even in his 60s.
Lagos State Government, Federal Government , High Networth Individuals , Politicians
, Companies and the Elite , the who is who in Nigeria still call for Gigs and shows amongst his Client base.
As a Result of his longevity ,impact and Success in the music industry he has won many awards and even many titles.
Chieftaincy titles and Awards
Badabarawu of Ogijo in 1985
Ekerin Amuludun of Ibadanland in 1986
Golden Mercury of Africa Title in 1986,
Honoris Causa of Music at Saint John University Bakerfield California USA in 1989.
Crown as King of Fuji, (Oluaye Fuji Music) at NTA ibadan in 1993.
The Oluomo of Lagos by King Adeyinka Oyekan of Lagos in 1999
On Monday, January 13, 2020, he was installed by the Alaafin of Oyo, Oba Lamidi Adeyemi as the first Mayegun of Yoruba Land.
He embraced changes in the music industry, adapting to new technologies and trends, while staying true to his core musical identity.
*Success Rule Number 3*
*Seek Mentorship To Speed up Your Journey in Life.*
Kwam 1 seeked Mentorship under the Founder and originator of Fuji music in nigeria , Ayinde Sikiru Barrister at the early stage of his career.
He later became member of Ayinde Barrister's band, the Supreme Fuji Commanders from 1975 to 1978 after previously serving under him as instrument packer. He also adopted the name of Ayinde into his name after seeking the permission and blessing of his master Ayinde Barrister.
*Success Rule Number 4.* *Versatility,Strong Work Ethic:*
KWAM 1 expanded his musical repertoire by collaborating with artists from different genres, broadening his audience and reaching new markets.
His dedication to practicing, composing, and performing consistently contributed to his mastery of his craft and his ability to consistently produce quality music.
Success rule Number 5
*Stage Presence and Influential Lyrics:*
His charismatic stage presence and energetic performances created memorable experiences for his audience, fostering a strong fan base.
Influential Lyrics: KWAM 1's lyrics often address social, cultural, and political issues, making his music resonate on a deeper level with listeners.
*Success Rule Number 6. Brand Building:*
He effectively built his brand through strategic marketing, creating a strong identity that fans could connect with beyond just the music.
*Success Rule Number7. Cultural Relevance:*
KWAM 1's music retained its cultural essence while also embracing modern influences, allowing him to maintain a strong connection with his roots while appealing to contemporary tastes.
*Success rule Number 8 Consistency:*
His consistent output of albums and singles ensured that he remained in the public eye and continued to engage his audience over the years.
*SUCCESS RULE Number 9 Positive Relationships:*
Building and maintaining positive relationships within the music industry, as well as with fans, contributed to his enduring success.
These qualities combined have contributed to KWAM 1's remarkable success and longevity in his music career.
*Success Rule Number 10*
*Share your talent, products and services with the market place both offline and online*
With your Audience and also build a Business around your talent.
Music career
K1 De Ultimate began his global tour between North America and Europe in 1986 and performed at Hammersmith town hall London in 1987. That was followed by New York city, United States with full Talazo Band on Sep. 28 1990, London Yuppie 1 & 2 Nights 1991/92, European Tour 1995, Berlin 1997, North America (USA & Canada '98), Canada 2000, and USA Tour 2003. He has continued non stop touring annually since.
In 1995 he delivered the first Fuji performance ever at WOMAD Festival. He is also the only Fuji musician to perform at Troxy, WOMEX and SOB's.
Bonus Tip
*Success Rule Number 11*
*You Must Be Focused Even in the Face of Obstacles and Challenges.*
His parents initially opposed but he continued to pursue his passion and by the time he was 15 he had won various local musical competitions.
He had to show his committment to his Parents he was serious with the music career by winning numerous Talent shows and he had results to show for his desire to take music Professionally.
He took Massive Action on his Goals and Dreams.
Question of the day
What was your favorite tracks from this Legendary Artist ?
What did you learn from his Success Story and Principles that kept him revelant since the 80s till date in his chosen career?
Thanks for your attention and please enjoy your day.
*Dr Laide Okubena*
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